October 6, 2020
Video production for marketing is continuing to be the best online marketing tool. While some still don’t want to include it in their marketing strategy, we feel if you aren’t including it as part of your marketing, you are missing the boat. Let’s start with a couple of marketing statistics:
- According to Cisco, “By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.” (Forbes, 2020).
- According to Social Media Today, video creates more engagement on almost all social media platforms than anything else. Viewers are more likely to watch and to share the video.
There are many ways to utilize video in your marketing and sales strategy. For some it may be a simple introduction to your company or nonprofit. For others, you may be using video for TV commercials or online ads. At BCoSF Media, we offer a fully equipped video and music production studio located in Delray Beach, Florida. We create a clear strategy for you based on your goals. Below are just a few ways you can incorporate video in your marketing strategy. Need recommendations? Contact us at (561) 276-4422.
Green Screen Technique
Have you ever wondered how commercials are made? Or you see a cool video that has a person standing out in a storm with lightning in the background. No the person is usually not risking their life to make the video but rather standing in front of a green painted wall or green screen. The green screen technology or Chroma Key compositing is a “visual effects and post-production technique for compositing (layering) two images or video streams together based on color hues” (https://en.wikipedia.org/wiki/Chroma_key). If you ever watch the weather forecast on the news, the map you see if added once the broadcast is filmed.
Corporate videos can be created in many different ways depending on the needs. Some think of corporate videos like talking head videos but it may also be an introduction to a family-owned business or sharing more about your services.
Nonprofit videos are a great way to create a call to action, share your message for a cause or advertise an upcoming fundraiser.
TV / Online Commercials
Commercials are a great way to market your business. We offer commercials that you can use for TV whether you are advertising in the local or national market. We also have the ability to create a commercial that you can use in online marketing on Facebook ads, Instagram marketing and more.
Event Video Production
Event Video Production allows you to capture the key moments from your events so you can use those as a teaser video for next year’s event, cut segments into training videos and more.
Training & Educational videos allow you to maximize your time by creating videos that you can use to train new employees, create education seminars to sell and essentially build a lasting legacy through video.
At our sister company, Turnkey Music Studio, we are able to produce world class videos including professional sound engineering and video production. Whether you want to film in our studio or on the road, we are able to assist.
As you see, there are many ways to use video production for marketing. If you still aren’t clear on how to craft that perfect message, we can assist. We are happy to brainstorm ideas with you and create a package made for you based on your marketing needs and budget.