How Citation Building Can Improve Traffic to Your Website

By Morgan Murphy, Modsnap Design
July 22, 2020
Category: SEO

August 26, 2020

What if increasing website traffic was easier than ever?

With citation building, you can generate additional traffic and seriously build your brand. Unfortunately, many businesses don’t understand what citation building is and how it works.

Ready to increase traffic to your own site? Keep reading to learn what citation building is all about!

What Is Citation Building?

We’ve put together a guide to how citation building works and what its benefits are. First, though, we need to define what these citations are.

Generally speaking, a citation is an online mention of your business name, address, and phone number. This information is collectively known as your NAP information.

Citations may include additional information ranging from links to your website to business descriptions and eye-catching images. However, the NAP information is at the heart of each citation.

HOW TO BUILD CITATIONS

How can you build these citations up? As it turns out, there are a handful of easy methods to help you get started!

The most trustworthy method is manual submissions. This is where you (or an employee) enter in the citation info into various business listings. You can try to automate this process, but the automation process may lead to unexpected errors.

These submissions should focus on Google My Business, Yelp, Yellow Pages, and assorted social media pages. All of this helps make it easier for customers to access your website and business.

You can also submit citations into specific data aggregators. By providing your info to Factual, Foursquare, InfoUSA, and Neustar Localeze, you can then kick back and let the aggregators spread your citations.

BENEFITS OF CITATIONS

Why should you go out of your way to build citations? There are 3 primary business benefits to making citations.

First off, this increases your visibility. When your NAP info is available through things like Google My Business, it is easier for customers to find you online and offline. And it helps you take control of what customers will find when they complete an online search.

Second, citations can seriously improve your SEO. You will land much higher in SERPs than rival companies who have not provided citations.

Finally, citations foster traffic among your prospective customers. By making it easy for users to learn about your business before they buy a product, you will build their trust and accelerate their movement along the sales funnel.

THE REAL POWER OF CITATIONS

What is the real power of all this citation building? Simple: it means your business is just a click away for your customers.

Keep in mind that the majority of your traffic will come from mobile users. By providing citations in many places, a user can simply click on your phone number and start calling you. Or click on your address and get detailed directions to your door.

If you want more traffic, both on your site and in your store, citations help show customers the way.

WHAT COMES NEXT?

Now you know how citation building works, we can do it for you.

Our one time citation building service allows us to place manual citations on your behalf and then provide you with all of the logins.

To see how we can increase your traffic, contact us today!